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Content Marketing March 19, 2015 by Oscar García What is smart content Intelligent content or Smart Content is content that has been personalized, meeting the needs of each particular client. In recent months, it has become very fashionable to talk about this term in the world of digital marketing, after a study was published in which it was stated that “ 90 % of consumers believe that creating personalized and useful content helps “That brands build a good relationship with them . That is, if companies create intelligent content adapted to the characteristics of each user , they will be able to create greater commitment with their potential customers, which takes them to the sales tunnel (or conversions, depending on our objective) much more quickly. and efficient.
It is about changing focus , going from being in the passive place to being in the active place, instead of waiting for users to find them by “chance” when they are looking for information. Smart Content displays the most relevant content and CTAs, improving the visitor experience by adding the appropriate messages. For example, if a user downloads one of our guides, we will obtain information about their name, which we can Japan Telegram Number Data take advantage of to thank them for the download with a “Thank you María, visit our social networks”. Furthermore, instead of waiting for visitors who browse our page to convert spontaneously, you can choose to show them the most relevant content for them on the main landing pages . In this way, the bounce rate will be reduced and the conversion rate will increase . smart_contents3 To achieve this, you must identify the type of people's interests , categorizing users according to their needs and behavior within the page. Strategies for smart content There are four basic strategies to create intelligent content that improves the user experience: Eliminate repeated conversions – If the user has already downloaded content, there is no point telling them to do it again over and over again.
Let's use user registration to avoid this kind of thing. Monitor the user within the purchase cycle – In this way, we will know where they are in the purchase and we can personalize the content to achieve our goal. Eliminate repetitive steps – If you have already filled out some fields in your previous visits, we must redirect you to the next step, saving you time and improving your experience. Adapt the content to the user – The information that a user provides us is a treasure that we must value , so it is necessary that we make use of it to personalize the information provided to them, adjusting to their profile. smartcontent2 By following these tips, we will be able to implement intelligent content that helps us achieve our objectives. Free initial analysis Contact us to help you with your web design Name and surname Phone Email Company What do you want to tell us.
It is about changing focus , going from being in the passive place to being in the active place, instead of waiting for users to find them by “chance” when they are looking for information. Smart Content displays the most relevant content and CTAs, improving the visitor experience by adding the appropriate messages. For example, if a user downloads one of our guides, we will obtain information about their name, which we can Japan Telegram Number Data take advantage of to thank them for the download with a “Thank you María, visit our social networks”. Furthermore, instead of waiting for visitors who browse our page to convert spontaneously, you can choose to show them the most relevant content for them on the main landing pages . In this way, the bounce rate will be reduced and the conversion rate will increase . smart_contents3 To achieve this, you must identify the type of people's interests , categorizing users according to their needs and behavior within the page. Strategies for smart content There are four basic strategies to create intelligent content that improves the user experience: Eliminate repeated conversions – If the user has already downloaded content, there is no point telling them to do it again over and over again.
Let's use user registration to avoid this kind of thing. Monitor the user within the purchase cycle – In this way, we will know where they are in the purchase and we can personalize the content to achieve our goal. Eliminate repetitive steps – If you have already filled out some fields in your previous visits, we must redirect you to the next step, saving you time and improving your experience. Adapt the content to the user – The information that a user provides us is a treasure that we must value , so it is necessary that we make use of it to personalize the information provided to them, adjusting to their profile. smartcontent2 By following these tips, we will be able to implement intelligent content that helps us achieve our objectives. Free initial analysis Contact us to help you with your web design Name and surname Phone Email Company What do you want to tell us.